At what point in your life did you consider yourself a feminist? Was it an event or a process?
Nope, it was from the get-go. My mom went back to work when I was aged 7 so from a very early age I learned that she was equal to my father in terms of contributing to the household income. By the time I was in high-school, my father and I would cook meals together as my mom would be stuck at work past the dinner hour.
And Ms. Magazine was ALWAYS on our coffee table!
Who most influenced your awareness of your feminism?
Definitely my late mom who worked in public relations for public television and to a certain extent my late father who was college professor at a woman’s college for 39 years.
In what ways has your feminism informed your life choices?
Standing up for myself, sharing my beliefs and ideals with others.
In what ways do you share your feminism with others?
In the way I've run my business, handle myself professionally, in my writings and speaking engagements as well as my investment choices - i specifically fund women-owned companies as an angel investor. Additionally, by showcasing causes that focus on empowering girls and women globally.
Describe your vision of a feminist world.
A just and fair world with equal rights and equality for all. One where girls can grow up to be anything they want to be. Equal pay, paid-family leave, education and healthcare for all….regardless of gender, race or sexual orientation.
How I Define Feminism:
Equality now, equality forever, for all humans regardless of gender, ethnicity or sexual orientation...
Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Plum Alley, IF Hummingbird Foundation, The Tiffany & Co. Foundation, Blackbaud and JCPenney. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship's Annual Summit, DLD Women, and Committee to Encourage Corporate Philanthropy's Summit. Susan founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, Susan invests in, and advises women-led technology startups, including ZADY, TheLi.st, Lover.ly, News Deeply, Hint Water, ApoliticalGoldBean and The Daily Muse. She serves on the boards of USA for UNHCR, Girl Rising, a social action campaign/platform funded by Intel to expand girls’ education in the developing world, The PVBLIC Foundation and served on the board of Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses from 2006-2012. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, She’s The First, The Adventure Project, and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune's 55 Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter.